Cookies Policy

May 06, 2018

What are Cookies?

Cookies and other online tracking technologies are small bits of data or code that are used to identify your devices when you use and interact with our websites and other services. They are often used for remembering your preferences, to identify popular news stories, and remember you’re logged in, allowing you to comment on stories.


Essential cookies and similar technologies

These are vital for the running of our services on our websites and apps. Without the use of these cookies parts of our websites would not function. For example, Times+ uses cookies to help us identify which of our readers have a subscription in order to access content they are entitled to on the website. We use these cookies to tell if you’re logged in to your account, which allows extra functionality, such as making comments on stories.

Analytics cookies and similar technologies

These collect information about your use of our websites and apps, and enable us to improve the way it works. For example, analytics cookies show us which are the most frequently visited pages on The Sun or The Times websites allowing us to provide the most popular news articles further up the page. They help us record how you interact with our websites, such as how you navigate around pages and from page to page; identifying improvements we can make to the customer journey. They also help identify any difficulties you have accessing our services, so we can fix any problems. Additionally these cookies allow us to see overall patterns of usage at an aggregated level.

Functional/preference cookies and similar technologies

These cookies collect information about your choices and preferences, and allow us to remember things like language, your username (so you can log in faster), text size, and location, so we can show you relevant content to where you are. They allow us to customize the services you have accessed. We also use these cookies to provide you with services such as video clips.

Tracking, advertising cookies and similar technologies

We use these types of technologies to provide advertisements that are more relevant to your interests. This can be done by delivering online adverts based your previous web browsing activity, known as “online behavioural advertising” (OBA). Cookies are placed on your browser which will remember the websites you have visited. Advertising based on what you have been looking at is then displayed to you when you visit websites who use the same advertising networks.

For example: You may be doing online research in order to buy a bicycle, and read a number of articles about bikes on various websites. As you browse those sites a cookie from an advertising network would be placed in your browser. It would remember that you had visited several websites related to cycling. Then, when you visited another website in the same advertising network, the website could show you an advert related to cycling.

We may also use cookies and similar technologies to provide you with adverts based on your location, offers you click on, and other similar interactions with our websites and apps.

To help us deliver relevant advertising using cookies, we use Google Double Click.

Web beacons

These are bits of data that count the number of users who access a website or webpage and can also allow us to see if a cookie has been activated. Web beacons used on web pages or in emails allow us to see how successful an article has been or that an email message was successfully delivered and read in a marketing campaign. Web beacons are also used to verify any clicks through to links or advertisements contained in emails. We may use this information to help us identify which emails are more interesting to you and to inform advertisers how many customers have clicked on their adverts (this information is aggregated and does not identify you individually).

Tracking URLs

Tracking URLs are a special web link that allows us to measure when a link is clicked on. They are used to help us measure the effectiveness of campaigns and advertising and the popularity of articles that are read.
We also use cookies and similar technologies:

When you access and interact with our services cookies may collect certain information about those visits. For example, in order to permit your connection to our websites, our servers receive and record information about your computer, device, and browser, including potentially your IP address, browser type, other software or hardware information, and your geographic location.

If you access our services from a mobile device

We may collect a unique device identifier assigned to that device, geo-location data, and other transactional information for that device.

Usage of services

To collect, use and store information about your usage of our services, websites and apps, such as pages you have visited, content you have viewed, search queries you have run, and advertisements you have seen or interacted with.


To provide relevant content

The content on our websites and in our communications with you may be adjusted depending on what we know about the content, products and services that you like. This means we can highlight content and articles that we believe will be of interest to you. We provide personalisation by using cookies, IP addresses, URL tracking and web app settings.
Third party advertisers

We sell space on our websites to advertisers. The adverts they display on our websites will often contain cookies. Our advertisers may use cookies or similar technologies to provide you with advertisements that they believe are relevant. They may use browsing data obtained to restrict the number of times you see particular adverts (frequency capping). You may also see adverts from these advertisers on other websites you visit.

Third parties that support our services by serving advertisements or providing other services, such as allowing you to share content or tracking aggregate service usage, may also use cookies and other technologies to collect information relevant to the provision of those services.

We do not control third-party cookies or other technologies. Their use is governed by the privacy policies of third parties using such technologies. You should make sure you are aware of how third parties will use cookies by checking the third party’s cookie policy.

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